Home Staging is a marketing tool employed in the US real estate industry. This involves making one's house more appealing, attractive and pleasing to make it more saleable to the potential buyers. In simple words, it is the art of preparing your house for sale. The objective of Home staging is two fold.
Firstly, it helps the owner fetch more price and secondly, it helps an early identification of seller enabling faster conclusion of the sale process. Various surveys done of the real estate agents to determine the effectiveness of this exercise suggests that the time required for listing one's house for sale reduces by almost one-third while it fetches an increased price in the range of 10-15% compared to a home not properly staged or an empty house. Home staging is viewed as an aggressive marketing tool to distinguish your home sale from the others in the real estate market, involving cut throat competition.
It has been proven through a research that houses that contain furniture and accessories are sold faster compared to vacant homes and this is the principle behind home staging. This allows the potential buyers to have a first hand impression of the way they would personalize the space. It is for this reason that most real estate developers usually pay a lot of attention and spend a huge amount of money towards staging their sample flats.
The various techniques employed to carry out a home staging include De-cluttering, updating old or unattractive fixtures, fresh painting and rearranging the furniture. De -cluttering is the most critical aspect of home staging which gets rid of non-essential items that create a crowding affect. Typically larger and well lit rooms appear to me far more attractive compared to dark and smaller ones.
Home staging involves making use of professionals known as home stagers. This entails making use of professionals known as home stagers who are essentially skilled artists, designers and decorators. Homes that are staged with Accredited Staging Professionals (ASP) are known as the hottest property of town. These experts are trained with most modern techniques and proven guidelines developed over the last 25 years. Recent trends indicate that home staging activity is becoming more of a do it yourself exercise. It is however wise to showcase your property using an ASP professional because their services would help you realize far more incremental price compared to the fee paid for utilizing their services. The usual fee charged by home stagers vary anywhere between USD 1000 to USD 4000 depending upon expertise and experience.
Stagers employ a variety of instruments and accessories to achieve their objective. The most widely used instruments of stagers include mirrors, plants, queen size beds, linen and bed sheets, curtains, shower curtains, ottomans, table lamps, floor lamps and flowers. Home Staging makes your house appear bigger, cleaner, warmer, brighter and above all creates an illusion which the potential buyers find hard to resist. It is as simple that the house that you live in is quite different from the house that you want to sell.
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